• Allison Dienstman

5 Ways Content Can Promote Your Website

Looking to establish your brand online and attract more visitors to your website? Find out how content marketing showcases your business' expertise by providing quality information on your website.

1. The key to a successful website starts with having content to attract visitors and engage them with your message. Content provides a powerful tool to attract the right audience to your website. Content can include thoughtfully written blog articles, informative infographics, useful videos, and so forth. Clearly written and interesting content provides information that not only adds value to your readers, but also helps them to discover your business in the first place. 2. Quality content establishes your brand as a trustworthy business. Publishing quality content showcases your brand's expertise within your industry. Delivering high quality and informative content improves your business’ reputation and builds a stronger relationship with your audience. Consistently publishing useful content also improves brand recall and increases the likelihood that customers will return. 3. Optimized content can help you rank on search engines. If your content can’t be found by your audience, it's like it doesn't exist. Through content optimization you can help your website appear higher on search engines like Google. It’s important to create content with the right keywords, images, title tags, meta-descriptions, and URLs so that your audience can find it. Strategic placement of links in content will guide visitors to click and motivate them to purchase. 4. Publishing content keeps your customers engaged. By publishing content such as interesting blog articles and news updates, you can stay in touch with current customers and keep them in the loop. You can publish across different channels such as social media, email, newsletters, YouTube, and so on. Customers will notice the posts, remember you and potentially buy your product or renew their subscription. This is why, in the pursuit of readers, content marketers realize that publishers are key to the equation. 5. Content leads customers to purchase. At the end of the day, you want the traffic on your site to convert. Smart consumers become fed up with sales tactics, in-your-face advertising and tend to click off. They want authenticity, expertise, and friendliness in a brand. Through useful, informative content, you can guide visitors to your site to learn the value of your business and lead them to purchase. Content marketing provides an efficient and strategic approach to reach your target audience. It drives the customer to action by leading visitors to subscribe to a service or buy a product. By continuously engaging customers with useful, quality content, customers will find you and keep coming back for more.

Ready to see how content creation can get your brand noticed? Contact us at Inkwell Content Studios today to get started.

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