SEO for Health and Wellness Businesses
Updated: Jun 22, 2020
Written by Becci Stockman, Content Writer at Inkwell
Did you know that health and wellness represents a 4.2 trillion dollar (and counting!) industry? Continue reading to find out more about this booming market and how to capitalize on growth through SEO strategy.
The health and wellness industry is on the rise as more and more people are becoming health conscious. Just take a look at a few statistics:
In 2017, the global wellness economy grossed $4.2 trillion.
The industry continues to grow at a rate of 6.4 percent or more.
The wellness industry comprises 5.3 percent of global economic output.
As more people see the importance of a healthy mind, body, and soul so too does this niche market continue to grow. Sectors of health and wellness include:
Personal Care, Beauty, and Anti-Aging ($1,083 billion)
Healthy Eating, Nutrition and Weight Loss ($702 billion)
Wellness Tourism ($639 billion)
Fitness and Mind-Body ($595 billion)
Preventive and Personalized Medicine and Public health ($575 billion)
Traditional and Complementary Medicine ($360 billion)
Wellness Lifestyle Real Estate ($134 billion)
Spa Economy ($119 billion)
Thermal/Mineral Springs ($56 billion)
Workplace Wellness ($48 billion)
So as a health and wellness business, how can you stand out from the crowd and your competition online?
This is where SEO comes to light. In such a pervasive market, the competition can be stiff in targeting the right audience to your website. By applying SEO to your business, you can reach millions of individuals and achieve great success.
What Is SEO?
Search Engine Optimization refers to a method used to drive organic traffic to a website or web page. The process includes a variety of elements which an individual can apply in order to reach a high placement on search engines such as Google. The more relevant information that your website holds, the higher your link will be ranked when individuals search for this topic online. Google places the most relevant website first for viewer convenience.
How SEO Contributes to Your Success
So you may wonder how applying SEO methods to your health and wellness site will generate more traffic?
Well, Google is a 24/7 accessible search engine which means anyone, anywhere in the world can research online at any time. Now, a website that efficiently relies on SEO methods throughout increases the chance of appearing in the top results on Google when individuals search for relevant topics.
SEO generates a large source of traffic for many websites, particularly blog posts. So, besides your loyal viewers, you will attract readers who may have never heard of your website without stumbling across it when researching a similar topic. This means that even whilst you are sleeping, new readers can discover you!
So, what factors determine how you rank in the search results?
Fresh, Unique Content: Google loves when websites provide up-to-date content of high quality. This means that by regularly creating interesting articles or blog posts around exciting topics, you increase the chances of a higher ranking on search engines.
It is important to have knowledge of the industry and understand your viewer's desires. What does your audience want to read? What kind of information is essential in the health and wellness industry, in your niche sector specifically? Once you know what the people want, you can write around these topics and apply SEO keywords to optimize your work.
Clean Coding: When it comes to your website design, coding also plays a vital role in SEO. Your site should have clean and clear text throughout so that search engine spider programmes can easily detect important information when scanning your website. A clearly expressed website increases the likelihood of a primary placement on search engines.
Health and Wellness Keywords: Businesses should have an idea of all the relevant keywords for their website. Which vocabulary will attract your target audience? Research similar topics and see which areas succeed the most.
Keywords are one of the main boosters when reaching the public as this is often how individuals research online by typing one to three keywords into Google and viewing results. Therefore, by including important keywords throughout the text on your website, you are guaranteed to reach a wider audience.
Blog posts can generate organic traffic and readership: Introducing health and wellness SEO to your blog posts on your website will increase the organic traffic viewing your website receives, not only from regular viewers but also people who have never heard of you before and stumble across your page through a Google search. These “random” leads to your site can often result in loyal customers who like what they see and enjoy your content so keep coming back for more!
Sign up for content writing services and post interesting, engaging blog post regularly. This will help generate more website traffic, engagement from viewers through comments and shares and also increase views on your website. Health and wellness SEO will be your companion in reaching these goals!
it is important to have up-to-date knowledge of search engine requirements. Companies such as Google are often changing their regulations on what they deem as important for their viewers when optimizing search results. Frequently updating your website with blog posts will ensure you consistently post fresh content optimized for the latest Google requirements.
If you wish to stand out from the crowd and achieve primary placement on search engines such as Google, then SEO provides a powerful method for your website. The health and wellness industry is ever-growing, and you want to ensure to reach the right target audience through search engine optimization.