Whether you’re looking to create, replace, or supplement your company’s marketing team, an outsource marketing agency provides many benefits that will accelerate your success. Getting the most out of your digital marketing means having a team of experienced professionals ready to take your business’ online presence to the next level. Discover more about what outsourced marketing is and how you can use it to improve your business.
What is outsourced marketing?
When you use outsourced marketing, an agency or a team of specialists created by a marketing network will use their expertise to plan, implement, and customize a marketing strategy that drives sales and gives your business what it needs to grow. You can use an agency or marketing network for as much or as little digital marketing as you need. A specialist that you connect with through a marketing network can improve an area of your current strategy, or you can outsource all of your digital marketing and build your marketing team from the ground up.
Why outsource If you have a marketing department?
Digital marketing trends and best practices are constantly changing and evolving. Even if you already have a person or internal department handling your business’s marketing, you can benefit from hiring an outsource marketing agency or network to provide specialization that you don't have the time or resources to develop internally. You’ll get strategy and content from specialists who are up to date on current industry best practices and you don't have to use resources to train your internal employees.
Why outsource If you don’t have a marketing department?
Marketing networks and outsource marketing agencies will provide you with a virtual marketing department for a fraction of what it would cost to hire a team internally and they allow you much more flexibility than you would have using an in-house department. When you outsource part or all of your marketing, especially if you're using a marketing network, it's easy to shift your digital efforts without having to worry about hiring or training new staff members.
Marketing agencies vs specialists
If you're trying to determine whether or not outsourced marketing is right for your business, it's important to know that hiring an agency is different from using a marketing network to create a team of marketing specialists for your specific business needs. When you work with an outsource marketing agency, your options are limited to the resources available to that particular agency. However, when you work with a marketing network, the potential for your business is endless because you can constantly grow and evolve your digital strategy using specialists handpicked for you based on what your business needs.
Outsource marketing advantages & benefits
Businesses of all sizes with all levels of need benefit from working with a marketing network or outsource marketing agency to create or supplement their business's marketing strategy. Partnering with a marketing network will open doors for your business by granting you the ability to create a team of specialists that will deliver customized digital marketing services that are targeted to help your business where it needs it most. You can add manpower and specialization to your workforce in an affordable way and avoid the hassle of additional staff and payroll.
Have you ever been stuck on an issue or project and been able to make progress or solve your problem after having someone look everything over with fresh eyes and provide you with feedback? One of the biggest advantages of hiring an agency or marketing network is gaining an outside perspective on your business and how you handle your marketing.
Hiring a marketing network to connect you with specialists to provide subject matter expertise, analysis, and advice will give you a new perspective that you can action to overcome challenges your business has with digital marketing. An outside perspective can also make you aware of factors that are affecting your marketing that you might not have even considered.
As your business grows and evolves, your marketing needs will also expand and change. With the assistance of a marketing network, you can easily add, subtract, or reallocate resources using the network's endless supply of specialists. Employing an agency or a marketing network provides you the ability to quickly and efficiently adapt your digital marketing strategy without the traditional challenges associated with staffing when making big changes internally.
The outsourced marketing services that you get from an agency or marketing network can range from highly specialized (you can outsource just your email marketing, for example) to completely comprehensive. If you choose to use outsourced marketing for all of your digital marketing in place of an internal team, a network or agency can provide you with services that cover everything from content creation and strategy to analytics and PR. If you don’t have any kind of online presence, an agency or marketing network can build a website for your business and optimize it for search engines to make it easier for your customers to find you.
Key areas for outsourcing: Why outsource?
Expertise & Specialization
Savings, Costs & Changing budgets
Accountability & Responsibility
Cross industry knowledge
Speed to market
Expanded marketing Strategy
There are many reasons why a company would choose to outsource some or all of their marketing to a marketing network or agency. Outsourced marketing can provide the ability to make better digital marketing decisions by using the expertise and specialization of professionals that you may not have available in-house.
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By outsourcing your marketing, you gain the resources and flexibility to quickly change your marketing strategy and budgets based on identified needs and get your initiatives to market out as fast as possible. A marketing network will support your business's digital marketing goals by providing what you need to expand your marketing strategy and keep your business at the forefront of digital marketing trends.
Expertise & Specialization
If you want to get the most out of your marketing efforts, it's essential that the people planning and executing your marketing are knowledgeable on a wide range of topics. Sometimes it isn't financially possible for a company to hire a full marketing team that includes designers, copywriters, analysts, strategists and many specialists in areas of SEO, search, and other digital products. An outsource marketing agency or network will provide your business with a handpicked team so that you get the specific expertise and specialization you need at the right cost point for your business.
The world of digital marketing is a world that is constantly in flux and this has a huge impact on how effective marketing strategies are. Using outsourced marketing enables you to change gears and implement new marketing initiatives at a moment's notice by giving your business the resource of a team that's prepared to provide specialized and targeted services to improve your marketing strategy. There's also less of a commitment with outsourced marketing because there are no lengthy contracts or staffing costs, so you have the flexibility to try new approaches with less risk.
Increased Speed to Market
An outsource marketing agency or marketing network will enable your business to get your initiatives to market faster than an in-house team because of their access to more resources and their ability to produce deliverables more quickly. This is especially true if your company is looking to pursue a new marketing strategy and members of your in-house team lack the knowledge or experience to properly execute it.
Savings, Costs & Changing Budgets
A large chunk of a company's marketing budget is taken up by costs associated with hiring people and providing them benefits, creating a space where a marketing team will operate, and finding and using the best technology to achieve marketing goals. When you outsource marketing instead of having it done in-house, you save on all of these costs and give your business the ability to easily change your marketing budgets based on your needs.
An Expanded Marketing Strategy
The potential for your business's marketing is endless when you outsource your marketing. Instead of being constrained by the limited skills and knowledge of members of an in-house team, outsourced marketing allows your business to take advantage of trends and tactics that an in-house staff might not be aware of or familiar with because they aren't up to date on what's new in digital marketing.
When to outsource marketing: Choosing the right model
It's important to understand the specific needs of your business when trying to determine if you should outsource your marketing, keep it in-house, or use a combination of outsourced and in-house marketing solutions to grow your online presence. Some of the most important factors to consider include your company budget, your marketing goals, and the talent that you currently have employed within your workforce.
If you aren't seeing the results you want from your current marketing strategy or your marketing team is overworked and constantly falling behind when it comes to delivering planned marketing, your business could benefit from outsourcing at least a portion of your marketing.
When to keep marketing in-house?
It could be beneficial to your company to keep marketing in-house if you have the budget for it, the ability to prioritize your marketing efforts, and the right support from company leadership. If you have the economic means to staff your marketing team with enough well-trained and knowledgeable subject matter experts to cover every aspect of your marketing needs, you might not require outsourced marketing services. Choose an outsource marketing agency for the expert knowledge on call, overall savings, and budget flexibility.